Reviving an Adelaide live music institution and taking it back to its glory days, Fat Controller had long been a fixture of the city’s nightlife. Originally brought to life by Frame Creative, the club’s bold red-and-black identity made it an icon from the start. But after years of trading, its had strayed from the path. Our task was to reconnect it with its roots while reimagining it for a new generation of music lovers and club goers alike. The result: a refreshed identity and revitalised experience—honouring its legacy while creating space for a broader, more diverse audience through thoughtful design and a renewed cultural energy.