The demands of modern students are changing - the need for a more holistic approach to student accomodation presents new opportunities to rethink the value a building can have - not only for students, but also for communities, and the city as a whole. Inspired by its 100-year legacy in Manchester’s industrial past, from cotton mills to printing presses - we developed a brand that honours its history while looking to the future. The result: a relevant brand identity that enriches the student living experience by meaningfully connecting the young residents to the cultural and historical fabric of Manchester.